Stylish and simple. The JAMES emergency bracelet

Like her boyfriend Peter, Susanne (70) loves spending time in the great outdoors and goes for walks often. She is already familiar with JAMES products, but she always wears her mother’s watch as a memento and has so far been reluctant to swap it for a JAMES watch.

"Wearing a watch on both my left and right wrists would look odd. Besides, I find smartwatches too complicated."

As a fashion-conscious woman, Susanne is very keen to maintain her stylish appearance. Peter, however, is keen to ensure that Susanne is always well protected – especially during her walks in the woods.

Fortunately, the smart JAMES range has recently been expanded to include a stylish emergency bracelet, which can be worn on the right wrist without any worries and is designed for ease of use. The bracelet proved to be a valuable companion right from the very first week:

The fashion-conscious sportswoman had planned to meet a friend for a walk in the woods, as she did every Friday morning. However, her friend cancelled at the last minute, so Susanne went on her own. At a spot where the ground was particularly uneven, she suddenly stumbled and sprained her ankle. As usual, she had left her mobile phone in the car.

This is where the JAMES emergency bracelet proved to be a lifesaver. With a quick press of a button, she was already on the phone to Peter, who immediately called for help. Susanne couldn’t be happier with her new bracelet.