The Starnberg branch of the Bavarian Red Cross (BRK) is expanding its support for senior citizens by introducing the JAMES B7 emergency watch, which enables a more independent lifestyle and provides direct communication with the emergency call centre in the event of an emergency. The watch features GPS for location tracking, monitors health data and stands out for its modern design, which avoids stigmatisation. Early users in the district highlight the practical benefits and peace of mind the watch offers in everyday life. Additionally, users can create a personalised emergency plan and save contact details, with the BRK also providing support in non-medical situations.